ID21 Pte Ltd

Straumann

A Design & Build project by ID21 that delivers an engaging front-of-house experience for clients and visitors, as well as a functional back office for staff.

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A global leader in implant, restorative and regenerative dentistry, Swiss company Straumann’s products enable millions of people to smile and laugh in confidence. Similarly, ID21’s design for their new Asia Pacific headquarters helped the brand create the right impression by seamlessly integrating their corporate identiy into the space.

We took inspiration from the parallel strokes from their corporate brand mark, the Straumann “S”, and translated them into slanted lourves that act as the partition between the reception and pantry. These wooden louvres provide privacy for users in the pantry, yet allowing them to view out towards the entrance. This linear treatment continues across the front of house, which draws the eyes in and expands the compact space visually.

It’s an inspiring space that achieves the homely welcome that Straumann was aiming for, affirms Executive Vice President Alexander Ochsner: “You enter the building and you come into the Straumann world.”

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